US (Top). UK (Bottom). There is a huge difference between these film posters. Both have been created to attract and connect with the target audience. Only the main characters are shown on the US poster, showing Colin Firth who is well-known and popular in the US, and Russell Brand who was beginning to be famous in the US at the time. The UK poster shows more of the characters that are in uniform showing a traditional British school. The girls are shown to look sexier in the US poster as the US are not used to seeing school uniform. The typography on the UK poster is much more traditional and old-fashioned, whereas the US poster has much more modern typography. The blue sky on the UK poster shows the beauty of nature in contrast to the rebellious characters, whereas the US poster has a bright yellow background that shows spotlights going towards the characters showing that they are the main characters and that it is going to be a lively film
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