Monday, 28 March 2011

Case Study - Spyglass entertainment: Leap Year

Leap Year
Universal Pictures 2010.

1. THE FILM
A woman who has an elaborate scheme to propose to her boyfriend on Leap Day, an Irish tradition which occurs every time the date February 29 rolls around, faces a major setback when bad weather threatens to derail her planned trip to Dublin. With the help of an innkeeper, however, her cross-country odyssey just might result in her getting engaged.
Anna Brady from Boston is a planner that stages apartments for Realtors. Anna has been dating cardiologist, Jeremy, for four years and they are buying a high standard apartment in Davenport together. Anna expects Jeremy to propose to her on a dinner date but he gives her a gift instead, after which he travels to Dublin for a congress. Anna decides to meet him in Dublin on the February 29th and propose to him in accordance with an old Irish folklore tradition from the Fifth Century of leap-year proposals by women. However, her airplane is forced to land in Wales due to bad weather and she is not able to find a connection since the Dublin airport is closed. She decides to travel on a supply vessel but is forced to disembark in Dingle due to a storm. Anna walks to the only restaurant and inn and hires the unfriendly owner Declan to drive her to Dublin. Declan agrees to drive her as he needs the money to pay of his debts but their journey is fraught with many incidents.
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2. PRODUCTION
Production budget - $19 million.
Production companies that provided the finance -



  • Universal Pictures (presents)
  • Spyglass Entertainment (presents)
  • Birnbaum/Barber
  • BenderSpink
  • Octagon Films
Universal Pictures have also produced -
- Kick Ass
- Robin Hood
- Despicable Me
- Nanny McPhee Returns
- Devil
- Little Fockers

Spyglass Entertainment have also produced - 
- The Dilemma
- Get Him To The Greek
- Ghost Town

Produced by : Spyglass Entertainment

Distributed by:
Universal Pictures (US)
Optimum Releasing (UK)

3. DISTRIBUTION
  • Universal Pictures (2010) (USA) (theatrical)
  • Bontonfilm (2010) (Czech Republic) (theatrical)
  • Forum Cinemas (2010) (Estonia) (theatrical)
  • Forum Cinemas (2010) (Lithuania) (theatrical)
  • Forum Cinemas (2010) (Latvia) (theatrical)
  • Karantanija Cinemas (2010) (Slovenia) (theatrical)
  • MC4 Distribution (2010) (France) (theatrical)
  • Optimum Releasing (2010) (UK) (theatrical)
  • Tatrafilm (2010) (Slovakia) (theatrical)
  • United International Pictures (UIP) (2010) (Argentina) (theatrical)
  • Universal Pictures International (UPI) (2010) (Netherlands) (theatrical)
  • Argentina Video Home (2010) (Argentina) (DVD)
  • Home Box Office (HBO) (2010) (USA) (TV)
  • Universal Pictures Benelux (2010) (Netherlands) (DVD)
  • Universal Studios Home Entertainment (2010) (USA) (DVD) (Blue-ray)
4. EXHIBITION
Box Office Takings -
Worldwide - $32,607,316
I would expect this film to be shown at o2 vue as it was widely advertised, and popular in many countries.
It is available for home exhibition on DVD and Blue-ray.


Starring : Amy Adams, Matthew Goode,

Opening Weekend
$9,202,815 (USA) (10 January 2010) (2,511 Screens)
£728,251 (UK) (28 February 2010) (331 Screens)

Gross
$25,893,485 (USA) (28 February 2010)
$25,789,265 (USA) (21 February 2010)
$25,375,605 (USA) (7 February 2010)
$24,734,590 (USA) (31 January 2010)
$22,855,295 (USA) (24 January 2010)
$18,772,640 (USA) (17 January 2010)
$9,202,815 (USA) (10 January 2010)
£1,802,008 (UK) (14 March 2010)
£1,479,156 (UK) (7 March 2010)
£728,251 (UK) (28 February 2010)


Sunday, 27 March 2011

US VS UK. St. Trinians.



US (Top). UK (Bottom). There is a huge difference between these film posters. Both have been created to attract and connect with the target audience. Only the main characters are shown on the US poster, showing Colin Firth who is well-known and popular in the US, and Russell Brand who was beginning to be famous in the US at the time. The UK poster shows more of the characters that are in uniform showing a traditional British school. The girls are shown to look sexier in the US poster as the US are not used to seeing school uniform. The typography on the UK poster is much more traditional and old-fashioned, whereas the US poster has much more modern typography. The blue sky on the UK poster shows the beauty of nature in contrast to the rebellious characters, whereas the US poster has a bright yellow background that shows spotlights going towards the characters showing that they are the main characters and that it is going to be a lively film